SEWTRA is a social enterprise. We mainly work with women from rural areas that are primarily agrarian in nature and have no tradition of art and craft. We have found that in such areas due to drought like conditions and landlessness, women have to take up jobs as daily wage labourers, which means that their children remain at home neglected. By training these women in sewing and embroidery, we can give them an income earned while they work at home close to their children.
Sewtra derives its origins from the word SUTRA , literally meaning thread or line that holds things together, and is derived from the verbal root siv-, meaning to sew.Sewtra strives to be the thread that gives women the strength to hold their lives together.
Working with rural and urban women who want to move towards bettering their lives, SEWTRA provides them with ideas and an outlet to express their creativity in sewing and embroidery.
Our journey towards realizing SEWTRA began by starting a Self Help Group in the remote village of Peelivaram, Karnataka. Having helped 25 women stand on their feet, by providing them with soft loans either to purchase cattle or sheep, we wanted to help a little more. Three out of the 25 women had bought sewing machines with their loan amounts, but were not getting enough work or business to make ends meet. That is where the idea for SEWTRA was born.
Our products are handmade with a lot of love. We try to upcycle cloth as much as possible, sourcing end pieces from textile stores, gently used T-shirts for bags and mixing and matching bits and pieces so that we save these from hitting the landfill. We embellish these with handmade accents and lace. So when you a buy a SEWTRA product you know that you have won in more ways than one.